Marketing Copywriting
Ulta Beauty Mother's Day Event Tagline
For Ulta Beauty’s Mother's Day sale, we wanted to focus on the fact that women's routines and favorite beauty products are unique and personal to them. To encourage their families to help moms feel truly special on Mother’s Day, I created the tagline "Her beauty. Her favorites. Her day.” We featured it across our stores in signage, promotional materials, and our famous weekly catalog.
Vital PRoteins Landing Page CopyVital Proteins needed a product landing page that would encapsulate their brand voice, educate consumers about their new product, and distill health and wellness information into simple, easy-to-read language.